Hi there!
I am so glad you found my site!
My name is Alyssa Mutterperl. As a results-oriented and innovative social media strategist, I am deeply passionate about harnessing the power of digital platforms to create impactful and engaging campaigns. With a proven track record of driving brand awareness, fostering customer engagement, and achieving measurable business objectives, I am committed to delivering exceptional results in today's ever-evolving social media landscape.
In 2021, I received my MS in Digital Marketing Communications from West Virginia University, and in 2019 graduated with a BBA in Management and Marketing from Pace University - NYC Campus. Previously, while residing in my hometown of Alexandria, VA, I obtained my AS in Business Administration and a certificate in social media marketing.
I'm knowledgeable in trends, platform updates, and social media best practices- and always ready to dive into the next project and help grow social media profiles of all sizes. So let’s dive in!
When I’m not working, I enjoy spending time with my husband, Noah, and dog, Captain. I’m always excited to try a new brewery or attend live theatre (fun fact: I’m a DC theatre reviewer! Read my reviews here). I’m also always on the hunt for a new true-crime docu-series or thriller novel, send me your favorites!
CERTIFICATIONS AND AWARDS
2020 MarCom Gold Award for Instagram Feed (SourceAmerica)
Facebook Blueprint: Digital Media Associate
Hootsuite Social Marketing Certification
Advanced Google Analytics
Google Analytics Individual Qualification
Google Data Studio
HubSpot Social Media Certification
HubSpot Content Marketing Certification
Twitter Flight School Video Badge
EDUCATION
MS in Digital Marketing Communications from West Virginia University (August 2021)
BBA in Arts and Entertainment Management with a minor in marketing from Pace University (December 2019)
AS in Business Administration with a certificate in social media marketing from Northern Virginia Community College (December 2017)
QUALIFICATIONS
Social Media Strategy
Social Media Management
Fan Engagement
Content Creation
Influencer Outreach
Live Coverage
Social Analytics
Trend Research
Brand Strategy
Copywriting
Client Outreach
Brandwatch Social Listening
SproutSocial, Hootsuite, Later Software
Wix, Weebly, and WordPress proficient
Facebook Ad Manager
Conversational in Spanish